How I Work With Sellers

You have made the decision to sell real estate and as your listing agent, my job is to secure a willing buyer for a price that you are satisfied with. 

I will follow your directions in the course of the sale, but I will also offer my experience and unfiltered opinions as to best market and ultimately negotiate the sale of your property. My goal is to not only get you the highest and best price possible for your property, but to make the experience as easy, and quick, as possible.

All properties are unique in some way and in order to present the property in the best possible way to appeal to the widest number of people, I will advise you on:

• What improvements and repairs should be made, or not made, prior to going to market.
• What inspections should, or should not, be obtained.
• What furniture and artwork should remain or be removed, room by room.
• What landscaping or staging, if any, may increase your net price.
• What a comfortable, practical timeline will look like for preparation and marketing.
• What results you can expect from different pricing strategies.
• How we will photograh the property, and marketing materials we will use.
• What options are available for how your home will be shown by buyers’ agents.
• What you can expect to happen once the house is on the market.
• What happens during the offer and negotiation process.
• What happens during the escrow.
• What your approximate expenses and net profit will be.
• What your level of participation, if any, will be.

“Paul, thank you so much. You have been such a big help to me I can’t begin to express my gratitude. I feel you have gone above and beyond your job. You have been an agent and a friend.”

 – Satisfied Seller

There is not a single pathway for selling a home, because the strategy we choose will depend largely on your home, your personal situation, and your preferences.

I could hold your house open to the public, or sell it without even a sign or advertisement. I could install a lockbox on your front door and allow cooperating agents to show the property to their clients or I could show your home only by a personal appointment with me. I could sell your house tomorrow, or it could sell next month or next year. There are countless possibilities, but by working together, we will devise a strategy that is appropriate, effective, and will not compromise your physical or emotional well-being that, in the end, will produce a sale price you will be happy with.

One thing that will be consistent with any sale is my direct, energetic involvement and my constant communication with you. You will not be my only client, but I want you to feel that you are.

Often I work with sellers who are preparing to leave the area, or who have already left. This is not a problem at all – in fact I welcome the challenge. I will assume as much of the hands-on preparation as you choose to give me, and any documents can be signed by e-mail, fax, or express delivery.

I have definite ideas, based on my years of experience and successful sales, about what choices (price, preparation, marketing, timing) will lead to the greatest number of competing buyers and the highest net price.

“We were very impressed with Paul in helping us sell the home that was in our family for over 75 years.  We interviewed several agents, before selecting Paul, and felt extremely confident we had made the best choice.   He is very knowledgeable, professional and courteous. Paul provided excellent suggestions in preparing the home for sale and was always available for questions that popped up during the sale of a home. We highly recommend him for the sale or purchase of your next home.”

– Satisfied sellers